• SSPF

R. A. "Rob" Brown, Jr. | 2018

Updated: Nov 18, 2020

Represents the fourth generation of the Brown family ranching legacy and excellence in Texas.

Born 1936 | Artist: Richard Steward Halstead (born 1947)



Impact & Accomplishments


Born in 1936, Rob Brown, Jr., was the fourth generation raised on a purebred and commercial cattle ranch in Throckmorton, Texas. In 1958 he graduated from Texas Tech University, becoming the first in his family to graduate from college.


Over the decades, Rob Brown, Jr., has cemented the diverse legacy of the R. A. Brown Ranch with a quarter horse breeding program focused on servicing working cowboys; seedstock herds of various cattle breeds; a commercial cow-calf herd; and stocker, cattle feeding, and wheat farming operations.


Committed to service, Brown has held leadership roles in many state, regional, and national organizations including as: director of the National Cattlemen’s Beef Association (NCBA); director and president of the American Quarter Horse Association; president of the American Simmental Association; and president of the Senepol Cattle Breeders Association. Rob Brown was North American Simmental Man of the Year in 1975; and in 1988 he received the Golden Book Award from the World Simmental Federation. A pioneer in hybrid and composite breeds—including SimAngus and Hotlanders—he was honored by the Beef Improvement Federation as Seedstock Producer of 1993, and he received their Pioneer Breeder Award in 2007. He also received the 2013 Pioneer Breeder Award from the Red Angus Association. The NCBA honored him with the 2002 Vision Award and conferred the Cattle Business of the Century Award on his ranch in 1999.


His entrepreneurial spirit brought income to the R. A. Brown Ranch in periods of drought, becoming one of the first ranches to commercialize hunting rights and develop a mesquite cooking wood business.


Brown’s father was co-founder of the American Quarter Horse Association, and he continued this legacy, being named to their Hall of Fame in 2004. He helped establish the Texas Ranch Roundup rodeo, as an effort to maintain the traditions of cowboys and working horses. In addition, Rob Brown led one of the country’s most successful coordinated marketing programs— Ranchers Renaissance—selected to be a case study in best practices by Harvard University Business School.





Did You Know?


The Texas Ranch Roundup is the “original” event designed to replicate the big cattle roundups of the late 1800s and early 1900s, and, in 1981 was the first of the hundreds of ranch rodeos that now occur all over North America. The first event committee determined that the participating ranches would be full-time, historic Texas cattle ranches and that the participants would be only owners, full-time hands, and immediate family members. They also determined that the ranch families should be involved outside the arena to showcase real ranch life and the talents that exist in the families.


The legacy of the great Texas ranches, the integrity of the participants, and the ranches’ dedication

to the benefitting charities has made the event successful beyond the wildest dreams of the founding group.


Through the years this ranch rodeo and cowboy gathering has raised over $3.2 million for charities - North Texas Rehabilitation Center in Wichita Falls, West Texas Rehabilitation Center in Abilene and West Texas Boys Ranch in San Angelo.



Courtesy of Beef Loving Texans






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