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Orville K. Sweet | 1998

As executive vice president of National Pork Producers Council, he spearheaded the hugely successful “Pork. The Other White Meat” campaign.

1923 - 2007 | Artist: Richard Steward Halstead (born 1947)

Impact & Accomplishments

Orville K. Sweet was born in Wichita Falls, Texas, and after distinguished service in World War II, he earned bachelor’s and master’s degrees from the University of Oklahoma.

Sweet taught vocational agriculture in Oklahoma before taking a position as manager of Windswept Polled Herefords, in Thomasville, Georgia. He was then appointed the extension beef specialist at the University of Georgia, where he organized the Georgia Beef Improvement Association. In 1963, he began a sixteen-year stretch as president of the American Polled Hereford Association. Orville Sweet was also president of the U. S. Beef Breeds Council and the National Society of Livestock Records Association.

He joined the National Pork Producers Council in 1979, as executive vice president, where he spearheaded the “Pork. The Other White Meat” campaign. A popular speaker, Sweet averaged more than 100 speeches per year between 1963 and 1980, addressing audiences in forty-nine states and sixty-three countries.

Did You Know?

Since its inception, "Pork. The Other White Meat" campaign has gained tremendous recognition from consumers. In 2000, a study conducted by Northwestern University found The Other White Meat brand to be the fifth most memorable promotional tagline in the history of contemporary advertising.

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